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Simplify Your Investments
Building wealth shouldn’t be complicated. We focus on long-term investing, systematic strategies, and the simplicity of ETFs—helping you invest with confidence. We value education and patience over chasing short-term trends.
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The tools you need
Lake of Advanced Tools for Successful Investments
Classic Portfolios
Long-term investing, made simple. Timeless strategies from investing legends like Warren Buffett and Jack Bogle—built for steady growth.
Smart & Dynamic Portfolios
Unique AI-driven ETF models tailored for today's markets. Systematic strategies targeting higher returns that remove emotion from decisions.
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Behavioral Risk Insights
Understand your true risk profile. We analyze both your Risk Tolerance and Risk Capacity to help you find the right portfolio—so you can invest with confidence and peace of mind.
Compare & Analyze Models
Explore performance, risk, and holdings. Find the portfolio that fits you best with full transparency.
Smart Alerts, Less Stress
Add portfolios to your watchlist and get email updates. Stay informed without watching markets all day.
ETF Insights, in Your Inbox
Go beyond headlines. Stay informed with curated insights, performance updates, and behavioral tips—built for long-term ETF investors.
Benefits that suit you
Supercharge Your Financial Journey
Education
Jargon-free insights to
enhance your investing knowledge.
enhance your investing knowledge.
ETF Innovation
Stay updated on the latest ETF advancements.
Behavioral Mastery
Learn to overcome biases and avoid clickbait news.
Global Outlook
Stay focused on the long term with our expert insights.
Simple Pricing for Everyone
Free
Start your investment journey with Free access to our evidence-based ETF portfolios. Perfect for beginners eager to learn and grow.
$0
Forever
Classic portfolios
Quarterly portfolio
rebalancing
Track up to 4 portfolios
Educational newsletters
Starter
Elevate your long-term investing with advanced and strategic ETF portfolios. Ideal for those ready to take the next step.
$19
Per month*, cancel anytime
Classic portfolios
Smart portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
Ad-free educational
newsletters
Most Popular
Pro
Unlock more cutting-edge portfolios, including Bitcoin and Leveraged ETFs, for sophisticated investing strategies and higher potential returns.
$29
Per month* billed annually or $29/month*
Classic portfolios
Smart portfolios
Dynamic portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
More unique newsletters
Early access
to innovations
Free
Start your investment journey with Free access to our evidence-based ETF portfolios. Perfect for beginners eager to learn and grow.
$0
Forever
Classic portfolios
Quarterly portfolio
rebalancing
Track up to 4 portfolios
Educational newsletters
Starter
Elevate your long-term investing with advanced and strategic ETF portfolios. Ideal for those ready to take the next step.
$15
Per month*, cancel anytime
Classic portfolios
Smart portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
Ad-free educational
newsletters
Most Popular
Pro
Unlock more cutting-edge portfolios, including Bitcoin and Leveraged ETFs, for sophisticated investing strategies and higher potential returns.
$23.5
Per month* billed annually or $29/month*
Classic portfolios
Smart portfolios
Dynamic portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
More unique newsletters
Early access
to innovations
Free
Start your investment journey with Free access to our evidence-based ETF portfolios. Perfect for beginners eager to learn and grow.
$0
Forever
Classic portfolios
Quarterly portfolio
rebalancing
Track up to 4 portfolios
Educational newsletters
Starter
Elevate your long-term investing with advanced and strategic ETF portfolios. Ideal for those ready to take the next step.
$19
Per month*, cancel anytime
Classic portfolios
Smart portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
Ad-free educational
newsletters
Popular
Pro
Unlock more cutting-edge portfolios, including Bitcoin and Leveraged ETFs, for sophisticated investing strategies and higher potential returns.
$23.5
Per month* billed annually or $29/month*
Classic portfolios
Smart portfolios
Dynamic portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
More unique newsletters
Early access
to innovations
