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Simplify Your Investments
Think long term — avoid chasing short-term noise
Follow data — systematic strategies over emotional decisions
Keep it simple — invest in low-cost ETFs
Get Started for FreeFollow data — systematic strategies over emotional decisions
Keep it simple — invest in low-cost ETFs
Your Toolkit
Everything You Need for Smarter Investing
Classic Portfolios
Long-term investing, made simple. Timeless strategies from investing legends like Warren Buffett, Ray Dalio and Jack Bogle, built for steady growth.
Smart & Dynamic Portfolios
Our AI-driven ETF models tailored for today's markets. Systematic strategies that aim for better performance—without emotional decision-making.
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Behavioral Risk Insights
Discover your true Risk Profile. We analyze both your Risk Tolerance and Risk Capacity to help you find the right portfolio, so you can invest with greater confidence and clarity.
Compare & Analyze Models
Easily explore performance, risk profiles, and holdings. Find your ideal portfolio with complete transparency.
Smart Alerts, Less Stress
Add portfolios to your watchlist and get email updates to rebalance or stay put. Stay informed—without the stress of constant market-watching.
ETF Insights, in Your Inbox
Go beyond headlines. Stay informed with curated insights, performance updates, and behavioral tips built for long-term ETF investors.
Benefits that suit you
Take Control of Your Financial Future
Education
Jargon-free insights to
enhance your investing knowledge.
enhance your investing knowledge.
ETF Innovation
Stay updated on the latest ETF advancements.
Behavioral Mastery
Learn to overcome biases and avoid clickbait news.
Global Outlook
Stay focused on the long term with our expert insights.
Simple Pricing for Everyone
Free
Start your investment journey with Free access to our evidence-based ETF portfolios. Perfect for beginners eager to learn and grow.
$0
Forever
Classic portfolios
Quarterly portfolio
rebalancing
Track up to 4 portfolios
Educational newsletters
Starter
Elevate your long-term investing with advanced and strategic ETF portfolios. Ideal for those ready to take the next step.
$19
Per month*, cancel anytime
Classic portfolios
Smart portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
Ad-free educational
newsletters
Most Popular
Pro
Unlock more cutting-edge portfolios, including Bitcoin and Leveraged ETFs, for sophisticated investing strategies and higher potential returns.
$29
Per month* billed annually or $29/month*
Classic portfolios
Smart portfolios
Dynamic portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
More unique newsletters
Early access
to innovations
Free
Start your investment journey with Free access to our evidence-based ETF portfolios. Perfect for beginners eager to learn and grow.
$0
Forever
Classic portfolios
Quarterly portfolio
rebalancing
Track up to 4 portfolios
Educational newsletters
Starter
Elevate your long-term investing with advanced and strategic ETF portfolios. Ideal for those ready to take the next step.
$15
Per month*, cancel anytime
Classic portfolios
Smart portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
Ad-free educational
newsletters
Most Popular
Pro
Unlock more cutting-edge portfolios, including Bitcoin and Leveraged ETFs, for sophisticated investing strategies and higher potential returns.
$23.5
Per month* billed annually or $29/month*
Classic portfolios
Smart portfolios
Dynamic portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
More unique newsletters
Early access
to innovations
Free
Start your investment journey with Free access to our evidence-based ETF portfolios. Perfect for beginners eager to learn and grow.
$0
Forever
Classic portfolios
Quarterly portfolio
rebalancing
Track up to 4 portfolios
Educational newsletters
Starter
Elevate your long-term investing with advanced and strategic ETF portfolios. Ideal for those ready to take the next step.
$19
Per month*, cancel anytime
Classic portfolios
Smart portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
Ad-free educational
newsletters
Popular
Pro
Unlock more cutting-edge portfolios, including Bitcoin and Leveraged ETFs, for sophisticated investing strategies and higher potential returns.
$23.5
Per month* billed annually or $29/month*
Classic portfolios
Smart portfolios
Dynamic portfolios
Maximum monthly
rebalancing
Track an unlimited
number of portfolios
More unique newsletters
Early access
to innovations
